Thursday 21 May 2009

How can I make my message stick?

The police have issued this warning: "If you are driving after dark and see an oncoming car with no headlights on, DO NOT FLASH YOUR LIGHTS AT THEM!" Why? Because the no-headlights car is being driven by a gang member, and as part of an initiation rite, the first person who flashes him will be hunted down and killed.

We have all heard this urban legend, but more importantly we can all remember it. But why?
Why do messages like this and others STICK?

[REST]
1. Remarkable:
Make something worth talking about. As you drive down the motorway you see cows in the fields. Nobody rushes home to tell their friends they saw a cow on t

2. Emotional:
Make the message trigger the emotions. The more intense the emotion, the more likely individuals are to talk about it. Fear, Happiness, Laughter, Joy.. all spices work equally well.

3. Public Service:
When someone shares this legend with you, they feel like they're doing a public service. They might believe they're saving your life. And that's the second trait of viral ideas. It's often a small favour.

4. Trigger:
A trigger is an environmental reminder to talk about an idea. For instance, a golf tournament is an excuse to trot out your public-service info about the state of Tiger's knee, and a cup of coffee reminds you to talk about Starbucks's no-decaf-after-noon policy. A glass excuse is a trigger to talk about the purple cow, in case you didn't need one.

Tuesday 19 May 2009

How can I be a more effective listener?

[SAVS]

1) Set The Stage For Listening

– Stop whatever else you are doing.

- Turn to face the speaker and make eye contact.

-Lean slightly towards the speaker.

You want your body language to send the message that you are receptive to the speaker’s message.

2) Appropriate Advancement

As the speaker speaks, make appropriate comments that advance the conversation.

- Use advancers: "Ok,..Right, ..Really, ..Are you serious...Is that a fact...Go on...Yeah? "

3) Visualise
- make a mental image for everything you hear. This will help lock it into your memory.
- Remembering from the other post the more absured and/or structured the easier it is to retain.


3) Summarizing & Playback
- make mirroring playback statements - repeat what they say in different words.

"So, let me see if I have understood that correctly,..."

"So would I be correct in saying that..."

"My understanding is that.. "


4) Question and Expand.

Add value to the conversation by asking questions that help the customer clarify his or her own thoughts and ideas and expand on them.

"Can you tell me more about how.."

"How exactly is that implemented..."

"How is that done today.."

"Can you elaborate on.."

Monday 11 May 2009

German Jokes 1

Knock, knock.
Who's there?
The police. I'm afraid there's been an accident. Your wife is in hospital.

A man walks into a pub.
He is an alcoholic whose drink problem is destroying his family.

Did you hear about the blonde who jumped out off a bridge?
She was clinically depressed and took her own life because of her terribly low self-esteem.

What do you call a cat with no tail?
A Manx cat.

Why do undertakers wear ties?
Because their profession is very serious, and it is important that their appearance has a degree of gravitas.

How many electricians does it take to change a light bulb?
One.

Why do women fake orgasms?
Because they want to give men the impression that they have climaxed.

Two men are sitting in a pub.
One man turns to the other and says: 'Last night I saw lots of strange men coming in and out of your wife's house.'
The other man replies: 'Yes, she has become a prostitute to subsidise her drug habit.'

Two cows are in a field. Suddenly, from behind a bush, a rabbit leaps out and runs away.
One cow looks round a bit, eats some grass and then wanders off. (PARAMOUNT COMEDY AD)

Why are there no aspirin in the jungle?
Because it would not be financially viable to attempt to sell pharmaceuticals in the largely unpopulated rainforest.

What do you get when you cross a chicken with a centipede?
A media circus about the debate over the morals and ethics of genetic engineering.

So, there were an Irishman, an Englishman and an American wrecked on an island. One day, they found a bottle, and when they opened it, a ghost came out and offered them each a wish. However, even though they wished for different stuff, nothing happened, as the three guys of varying nationalities were just having shared hallucinations from hunger.

How do you drown a blonde?
Hold her head underwater until she can no longer breathe and stops struggling.

Why did the blonde get fired from the M&M factory?
Repeated absences and stealing.

A black man is going to get a vasectomy. He shows up to the doctor's office wearing a suit. The doctor says, "Why are you wearing a suit?" The black man says, "I just got back from a funeral"

What do you say to a woman with two black eyes?
"Would you like an ice pack?"

A duck walks into a bar.
Animal control is promptly called, the duck is then taken to a near by park and released.

Why did the deaf man take his parrot to work?
He was weird.

A Blonde and a Brunette jump off a tall building at the same time. Who hits the ground first?
Both of them hit the ground at the same time. Hair colour doesn't affect acceleration due to gravity.

What's worse then finding a worm in your apple?
The Holocaust.

A man walks into a whorehouse and pays a prostitute for sex. He contracts an STD and passes it onto his pregnant wife. Their child is born deformed and has a difficult life.
When asked if he could see the humour in the situation, the child replied, "No. No, I don't."

A man called a lawyer and asked, "How much will you charge me to answer three questions?"
The lawyer said "$400."
"Wow," said the man. "Isn't that a lot?"
"I guess so," said the lawyer. "When are you going to ask your questions?"

How do you know when a Frenchman has been near your house?
You don't, really, unless you were there to see him or if one of your neighbors saw him. I wouldn't worry about it, really.

Three men are at the FBI Building for a job interview. The interviewing FBI agent tells the first man, 'To be in the FBI you must be loyal, dedicated, and give us your all. Your wife is in the next room. I want you to go in there and shoot her with this gun.'
The man takes the gun, hesitates, and says, 'Sorry, I can't do it.'
The next interviewee enters the office and the agent tells him the same thing he told the first guy. The second man takes the gun, walks into the room, and walks out. 'Sorry, I can't.' he says.
The last man enters the office and the interviewer said yet again explains the test.' The man says "I'm sorry I love my wife too much to do such a harmful thing, I guess the FBI is not for me after all."

What's sad about 4 black people in a Cadillac going over a cliff?
They were my friends.

Why did the chicken cross the road?
Earlier that morning the farmers daughter had inadvertently left the gate to the yard open as she was preoccupied by her worry over a maths test set for that day. She hadn't studied for the test as she was still deeply distressed over her fathers recent heart attack. This, coupled with the added burden of household chores now delegated to her because her mother was out trying to get the west field prepared for sowing, had made her quite forgetful and distracted of late.
Whilst several chickens escaped, only one strayed so far that it actually encountered the road facing the farm. After crossing the road and gorging itself in a soybean crop, the chicken was struck by a furniture removers van as it attempted to make its way home.
Several hours later the dead chicken was spotted by a Community Mental Health Worker who was doing his bi-weekly rural clinic run. The chicken, being a bantam caught the eye of the Mental Health worker, who was a keen trout fisherman.
"Cool" thought the mental health worker- "those feathers will make for excellent trout flies". He stopped and plucked a handful of the most iridescent blue, green and orange feathers and placed them in an envelope. He rolled himself a cigarette, sat on the trunk of his car and admired the clouds. "God, I love this job", he muttered to no one in particular.

Satan takes the form of Jesus and appears to three priests saying that if they do something evil, he'll let them drink of the holy water.
The three priests discuss the offer and come to the conclusion that Satan must be tricking them into committing sin. When confronted with this accusation, Satan reveals his dastardly plot and salutes the priests on their cunning and steadfast faith.

Why couldn't Helen Keller drive?
Because she was blind and deaf.

The Pope walks into a bar. The bartender says, what'll ya have, Pope? But the Pope's grasp of English is tenuous at best, so he mumbles something in Latin. The bartender doesn't know any Latin. The Pope gets frustrated and leaves.

Have you seen Stevie Wonder's new house?
No.
Well, it's really nice.

Where did Hitler keep his armies?
The brunt of his forces were applied to the Eastern front, but throughout different periods of the war, a sizable chunk were used to protect the Atlantic Wall and a handful of divisions were used in Africa, to secure shipping routes.

A kid is riding down the street when his chain pops off his bicycle. The kid yells "God damn!" as he begins to fix it. A priest walking nearby overhears the boy taking god's name in vein and says "Don't say 'God damn' say 'God help us'".
The kid says, "I am an atheist, get away from me".

What's the difference between a Jew and a pizza?
A Jew is a person adhering to the Jewish faith and a pizza is an oven-baked, flat, usually circular bread covered with tomato sauce and cheese with optional garnishes.