How to sell to different stakeholders?

http://blogs.bnet.com/salesmachine/?p=2725&page=2&tag=col1;post-11050

Evaluating a top manager at one of the world's leading companies

My Manager effectively communicates the business strategy and how our work aligns to broader goals.
My Manager is effective at planning and prioritizing the team's work.
My Manager drives execution and high performance on our team.
My Manager demonstrates that quality is a top priority.
My Manager effectively balances quality, time, and scope to achieve business results.
My Manager demonstrates that customer/partner satisfaction is a business priority.
My Manager thinks critically about existing processes and looks for opportunities to improve them.
My Manager helps me understand the business rationale for the changes that impact our work group.
When priorities change, my Manager renegotiates team tasks and resources to meet the business demands.
My Manager understands cross-group priorities and works to gain alignment with other groups.
My Manager champions changes that will improve our performance.
My Manager acts as an advocate for me and the team.
My Manager effectively balances workload across the team.
My Manager leads the team effectively to achieve business results.
Leadership
My Manager encourages team members to work together as a group for the team's success.
My Manager provides me the encouragement and support to be successful in my role.
My Manager provides vision and thought leadership for our work group.
My Manager is able to influence other groups on our behalf when needed.
My Manager speaks the truth even when it's not popular.
My Manager asks for and is open to suggestions to improve his or her effectiveness.
My Manager respects and values diversity (e.g., differing opinions, work styles, gender, race, ethnic background).
My Manager celebrates team/individual wins and successes.
My Manager ensures that others, including senior management, are aware of my contributions.
My Manager is effective at managing relationships and expectations with his/her peers and senior leaders.
My Manager ensures that my commitments are aligned with the group's commitments.
My Manager views our work group as fully capable and able to handle increasingly challenging assignments.
My Manager fosters and encourages an environment that embraces work/life balance.
My Manager inspires me to do my best work.
Management
My Manager ensures that I understand what's expected of me and how I will be measured.
My Manager delegates work effectively.
My Manager provides ongoing feedback that helps me improve my performance.
My Manager encourages discussions that are open and productive.
My Manager listens to my ideas and concerns.
My Manager considers points-of-view that are contrary to his or her own.
My Manager resolves conflicts in a timely and constructive manner.
My 1:1 meetings with my Manager are valuable (e.g., an opportunity to discuss my commitments, get feedback, and obtain coaching.
During the last annual performance review, my Manager and I had a meaningful and transparent dialogue about my performance.
My Manager accurately assesses my performance regardless of how others on the team performed.
My Manager demonstrates a sincere interest in my career and long-term development.
My Manager provides opportunities that align to my development plan (e.g., on-the-job activities, mentoring).
My Manager helps me make time for and funds development activities (e.g., training).
In our mid-year career discussion meeting, my Manager and I had a valuable discussion about my future development.
I have confidence in the overall effectiveness of my Manager.