- Speaking is fun when you do it well with your own unique voice and style.
- It is not the smartest people that rise to top but those who are most capable of articulating smart concepts.
- You can be the smartest man in the room, but if you don't have good communication skills nobody will ever believe that!
3 communication success criteria:
S hare Wisdom
A rticulate vision
M otivate others to act
Lesson 1: Powerful Messages - Without a message you are talking not leading - "a fool may talk, but a wise man speaks"
Big Ideas - is all that most people can remember. Big by Power not length.
Passion - talk in the moment with passion and belief.
KISS - needs to be powerful and straightforward to be remembered.
Be Real - be you. Humanize yourself while maintaining authority.
Lesson 2:Tell Stories - people are inspired by real life, not figures
Rather than plodding through stats, numbers and bullet points. Tell the stories about real people, real companies, real life that make up those statistics - Personify.
Speak about their failures, their successes, their challenges, their solutions. For example the Ericsson CEO at the Danish business school.
[SPADO]
Set the Scene - What? and Where?
Use the senses to trigger the imagination.
What could you see? -Visual - "All you could see was a see a swarm of geeks & glasses"
What could you hear? -Auditory - "All you could hear was the Chatter of code speak and a buzz of excitement"
What could you feel?
"As I entered, all I could see was ....... You could hear the....... filling the room....It felt like
Describe the Players & what hoping to achieve - Who there? What doing?
The consultants had come there with the intention of learning about search.
Explain how things Deviated from expectations - What happened that we failed to count for?
We had expected sun and had packed accordingly.
Describe & visualise the humorous/ astounding/ profitable/ disastrous Outcome - "As a result .. "
As a result, when it began to lash rain we were left shivering as the cold rain pounded on our unwaterproof clothing. We were saturated from head to toe and felt wetter than fish in a river...
Lesson 3: Expect the Expected - Prepare
Before a meeting write down the questions you expect to be asked.
The only way to be good is to be very, very well prepared.
By preparing for the basics you will leave the impression that you are "Good on your feet".
Most CEOs prepare answers to their most common questions and store them in a little black book.
Richard Branson:
“Always have a notebook in your pocket. People at parties and events can have great ideas, and you won’t remember them the next day.”
“I could never have built the Virgin Group into the size it is without those few bits of paper. I think if you’re going to run a really personal airline, its those little details that matter and therefore the notebook is an essential part of my travelling day.”
Lesson 4: Walk on stage as if you belong there.
Give the impression that you are comfortable and belong there. Relax, calm, smile make jokes. Composure goes hand in hand with confidence and leadership.
Think, what would a president do in this situation?
If you look the part they are awed and intrigued.
If you look nervous and desperate they can read that which makes them edgy as well as discrediting you.
Lesson 5: Admit fault
Be willing to admit the fault and the rare circumstances that lead to it.
Quickly shift the focus to Solution and further Avoidance.
By doing so we can take focus away from the outrage and on to the resolution.
Do, identify the lesson in every mistake though. Talk about the successes that came from that painful period.
Lesson 6: Make work a Game.
The work of becoming great is not always much fun.
"I always kept it fun..Not necessarily by going out there and beating balls all day; that gets boring. I like to play games." Tiger Woods
Turn chores into games by:
Set goals and rewards: If I manage to practice my presentation twice more in the next hour I get 15 minutes of TV.
Set a timer: See how many minutes of uninterrupted work you can get done.
Lesson 7: Development Plan
Think of it as writing out a grocery list. Without a list, you remember some of the items you need but often find you have missed many more.
What I want to improve. What I need to get me there. How will I know I have got there.
Lesson 9: Pre-presentation Questions
Organize the presentation about what they want to know, not what you want to talk about.
What does each participant want to hear?
What questions will they want answered?
What stories, analogies, facts, and examples [S.A.F.E] will be useful?
Lesson 10: Use Inclusive Language - You, Your, Our, Us
Bad:
"Good afternoon, I am happy to be hear to talk about the benefits of our product. This is a great product with many benefits and we have done very well with it."
Good:
"Thank you for the opportunity to meet with you. We appreciate your sharing so much about your organization and current challenges with us. You provided us with an opportunity to understand many of the challenges you face. You have asked us to prepare some thoughts on solutions to those issues. Our agenda focuses on some options you may consider if we are to move forward together."
Leson 11: Bring life to statements [SQAPEA]
Everybody likes a Story - they are excellent ways to make a point. But don't ramble. Be assertive. Support your statement. Be colorful. [SPADO]
Qualify statements through figures -"There has been a large investment in innovation. Over the past few months our engineering team grew by more than 70% "
Anecdotes - give perspective and add meaning to your message. "One time I met this employee…"
Add Personal experiences - they bring credibility and life. "When I first joined, we… "
Quotes from experts - add credence to your comments. "The IDC also states that..." "Professor Patrick O’Donnell agrees that..."
Analogies are strong, colorful and powerful. "It's like looking for a needle in a haystack of similar needles… "
Leson 12: Create Rapport
book: how to win friends and influence people, dale carnegie
Have genuine curiosity in other peoples - work, hobbies, experiences?
Ask great questions listen and respond specifically to those questions - How did you feel about?
Find common ground - commonality - similar sports, interests, hobbies, ideas - dont have to do them just speak about them..
Flatter - Ask them for advice, I believe you can help me-
Remeber something about them and bring it up - last time we spoke you said that you..
When leaving - quote one topic you had discussed earlier - "I hope that push up challenge works out for you...I'll test you next time we meet"
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