How do I tell a good customer story?

[T SEA]
TRUISM - Problem we all agree with
SOLUTION - How we WANT to solve it
EXAMPLE - Customer example
ADVANTAGE - What were the benefits

What we have OBSERVED/SEE/ARE SEEING from our customer base is that {TRUISM}......
This is of BENEFIT because {ADVANTAGE}

[TRUISM]I'M SURE YOU WILL AGREE....Users to your website may often be suffering from information overload and do not even know what to search for.

[SOLUTION]We want to take the user BY THE HAND & GUIDE THEM to relevant content.

[EXAMPLE]A leading Global bank they use query completion to give the user sign posts as to where they can go next without the customer having to explicitly request that information.

[ADVANTAGE]The bank has seen a reduction in calls to the call centre as users are becoming much more self-sufficient.