Tuesday 7 September 2010

THE IMPACTFUL COMMUNICATION TEMPLATE

Golden Rule: Alaways be looking for THE FLIP
- Before I answer, for what reasons is that important to you?
- Before I kick-off, What areas would you specifically like me to cover?
- So that I make best use of time, tell me, what are you interested in seeing specifically?

P.O.A.E.M - Problem.Our Offering.Advantage it brings.Example.Metrics

RHYTHM IS KEY. TO SOUNDING INTERESTING & MAINTAINING FLOW.
--- THE THING ---
Such _____ type experiences.
Such a _____ type activity.

--- INTRO DEMO / PRESENTATION ---
If I leave you with one big idea/key message let it be this: ____________.
Let me start off by telling you a tale.

I'm looking forward to today's session. Let me tell you why ___________.
Today I want to talk to you about________.
Today we are going to cover _________.
We are going to start out today by looking at ______ then ___________.
Before we get started, a quick show of hands _____. I have to assume, some people just don't like raising their hands.


--- REPLACE EH/UHM ---
It's like this ______.
Let me break it down for you________.
Having said that ___________.
With that in mind let me __________.
How should I say _______.
You see _______.
You know ______.
I mean _______.
now _____.
so _____.
Look _____.
Listen ____.
Right?

--- INTRO IDEAS ---
There are 3 key messages we want to communicate. Firstly,_______. This is achieved by _______.


--- HEY PRINCIPLE ---
What we can do is say, "Hey, why don't we just..."
And your customers may be like, "Hey,..."
The solution says, "Hey, I can extract the people, places, dates..."

---DO I...IS IT---
Do, I...Is, it
- DO I care if _________. I'll be honest, no. I can tell you why.
- DO I believe ___________. Yes, and here's why ________.
- IS IT a good move to __. Yes. And I can tell you why _______.
- IS IT the right move. Let's find out __.

---PRIMING---
Let me give you some context __________.
Often, Have people ask me, "so tell me", what is a search driven experience all about __________?
So, How does ____.
So, What does ______.
So, Why does ______.
Why is this important you may be asking yourself.
Let's now talk abit about ______.
A second key pillar I'd like to talk about is ______.
With that in mind, let's look at _____.
Picture for a moment __________.
Cast your mind back for a mement to _____.
If I can just take you back to ______.
Let me break it down for you __________.
So, here is the deal _________.
We know there are a few ways RIGHT?
WELL, HERE IS THE PROBLEM WITH THAT THINKING __________.

Before I do that, just let me first ____.
Let me tell you how _____.
Let me tell you why ____.
It's like this _______.
Let me break it down for you _______.

Here's what I have been thinking? _______________.
Let me share for you my thoughts on this ____________.
Here's what I think. In my opinion ___________.
Let me break it down for you _____________.
There are a couple of points here. 1. ___________.

The key take aware here being _________.

---QUESTIONS ---




Let me rephrase the question _____________.

Would it be fair to say that ___________.



--- RESPONDING ---
So, [Repeat question] . Let me tell you how _____.
I agree that is a very important question.
Let me tell you how we have been thinking around that ___________.
I'll tell you what I bet _______.
Good question. Here's how I have been thinking around this.
Let me break it down for you.
There are several elements. Firstly, _________.
But, what I will say is this ______.
Let me park that off for now. _. And we'll touch on that later in the presentation.

I'll take you thru that in a moment. First, I'd like to ______.
Before I answer. What exactly are you looking to achieve?
Firstly. Can you explain why that is of importance to you?



--- BOUNCING OFF LISTENER(s) ---
Ok? Right?
Do you see what I mean?
How many of you are familiar with ____?
Is this making sense? Am I making sense?
Are you still with me?
Are we still on the same page?
Any questions on this? I know when i first saw this I was pretty confused ______.
Would I be right insaying that?

You know that feeling when ______?
You know the pain of having to ___?

Would that be useful to you?
Would that be of interest to you?

So, what we are actually doing here is. How cool is that? huh?
It gets even better. Watch this ______.

Any questions on that_____?
I see eyes glazing over____. Any questions so far _________?

Can you see the benefit of using this in your organisation?
How are you going about achieving this today?

--- ICE BREAKERS ---
If I can recall my slide notes correctly.
You are probably thinking __[JK].
Let me just hit pause for a second.
Let me juckly rewind/fast forward and show you _____.
That takes us to __.
That segweys nicely onto my next slide.
We went a little bit off script there _____.
I like to call them _______.

--- GIVING CONTEXT ---
Let me tell you how I got there ________.
First, let me take a moment to put it into context for you _______.
Well, Let me tell you why ____.

--- HIGHLIGHTING ----
There are a few things I want to CALL OUT before we go any further...
What I can now do is ___________.
I can then start to __________ the benefit of thi is ____________.
The key take aways here being A) B).
I'll repeat this again as this is very important.
One of the key messages I want you to take home is this.
One of the things I want you to take away _____.
This is really important.
Let me just highlight this quickly.
Let me just turn the spotlights on X for a moment.
Its worth mentioning that ______.
What you will notice here is ____.
Let me draw your attention to _____.
So, what I am going to do now is ________.
I'm really excited about this next feature and I'll tell you why ______.
This is really cool. This is brilliant.
You may be familiar with ______. Now contrast that with what you are about to see ____.
I really want to land this.
I really want to fire this home.
There are a few points worth mentioning here.
There is a list here but I'm nt going to iterate thru it. I will though highlight a few key areas. Firstly, _____.



--- EXPLAIN REASONING ---
Here are the evaluation/success criteria I found important _______.Based on these, I concluded that option A would be the best approach ________.

I know last week I said X , but my position has changed to Y. There are several reasons. Let me tell you why _________________.


Let me tell you why. Firstly, _________.
There is an alternative view. Let me share it with you ______.
Here's how it is _______________.
I can walk us thru this in the following slides _______.

--- ANECDOTES ---
Let me give you an example. Now though this customer may appear much larger you are similar in that _______.
It reminds me of a customer we met _____.
We have seen this before, _________.
They were like "Hey, we can't.."
They will say "Look, Its like this..."
We said to ourselves "Wait a second..."
We often get the question from customers - [voice] "so, how come ____"
What we observe from our customer base is _______.
Let's say I am a user who _________.Now, I can _.
So, how does this differ from X you are probably asking. I can tell you why ______.


--- REQUESTING FEEDBACK ---
Does this make sense_______?
Would you agree_________?
From your perspective, how would you see this working in an ideal world_____?
Are there any criteria you would like me to build on_____?
What is your take on this?
I made the assumption that ______________. Is that a fair assumption_______?
If you had this capability. What would this mean for your organisation_______?
What else do you need to know in order to make a decision_______?
Are there any areas where you feel that we are not addressing ______.











---COMPLIMENT---

You have identified some key applications of this technology_______.

You bring up an important point __________.

You have hit the nail on the head. that's exactly right__________.

That sounds like a perfect use case __________.


--- EMPATHY ---
(Understand their concern and play that back to them)
I can understand why you made your decision. You had limited information at the time _____
I know that you must be thinking _______.
I see that you are doing your best, but how about I give you some inputs ____.

--- SUMMARY ---
So, what did we see there? We saw A) B).
So, What did we look at today. In the first section we looked at ______.
So, I spoke a little bit about _______. Then a little bit about _____.
What you saw today was.

So are there any areas where you believe we fail to meet your requirements?


Like a fun night out of tounge in cheek piss taking. Composed Smile.

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