How do I prepare for a meeting?

- Determine the points you want to make, tailored to the specific customer.

- Write out each of the stakeholders objectives for the meeting.

- Take your insights into your customers’ needs and turn them into a story with a solid beginning, middle, and end.

- Create the visual aids that best illustrate the story.

- Eliminate jargon and confusing slides from the presentation.

- Practice, practice, practice.

- Get feedback from at least one other source, like your sales coach or a trusted colleague, before the presentation.