GOING TO A PROPERTY AGENT AND ASKING THEM FOR ADVICE ON PROPERTIES IN ‘KENSINGTON’ . HAVING THEM DUMP A STACK OF PROPERTIES IN FRONT AND SAY HAVE A LOOK THROUGH THEM FOR YOUR ANSWER – THE TOP 10 ARE MOAT RELEVANT !!!!
VERSUS ENGAGING IN DIALOGUE.. Number of BEDROOMS, No. BATHROOMS, Post-code, PRICE RANGE ..
THIS CAN BE APPLIED TO ANY SUBJECT – HEALTH, POLICIES, REGULATIONS, LAWS.
WITH CONVENTIONAL search engines:
- We ask a question but are returned a dump of TENS OF MILLIONS of links to where we MIGHT FIND THE CORRECT ANSWER – AFTER CLICKING & SCROLLING CLICKING & SCROLLING THROUGH SEVERAL PAGES OF LINKS ONLY NOT TO FIND OUR RESULT WE NEED TO RE-JIG OUR QUERY. This can result in a lengthy keyword guessing loop.
- WE TERM THIS SEARCH 1.0 OR MONOLOGUE SEARCH.
- MONOLOGUE DOES NOT CARE ABOUT MY CONTEXT, MY INTERESTS, MY INTENTION.
WITH SEARCH POWERED BY FAST, ITS ABOUT UNDERSTANDING THE USERS’ CONTEXT AND INTENT AND UTILISING THAT TO EMBELLISH THE QUERY.
USING personalization, recommendations, contextual relevancy via RICH USER INTERACTION.
ABILITY TO QUICKLY SLICE OPEN RESULT SET FROM DIFFERENT ANGLES – AUTO GENERATED, AUTO EXTRACTED.
CRYSTALIZE WITH AN ANALOGY:
HOTEL CONCEIRGE – ANY GOOD RESTRAUNTS? DUMP THE YELLOW PAGES IN FRONT OF YOU (THAT’S GOOGLE) VS ASK TARGETED QUESTIONS (TYPE OF CUISINE, PRICE LIMIT, DISTANCE)
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