Synonym Studio
Do employees find it difficult to generate the right keywords to use?
Are employees often presented with 0-results after dispatching a query?
Rather than, Unlike:
FAST understand that users can be subjective - you may say largest and I may say biggest, you may say broker and I may say agent. The use of colloquialisms an acronyms can further complicate things.
Business Objectives, Business Challenges:
Increase the findability of information.
Less time spent gathering. More time on high-value tasks.
I CAN GIVE YOU AN EXAMPLE:
At Dell.com, which is powered by FAST. They utilised our Search Business Centre to analyze their logs and found a high number of searches for Ipod. However, Dell do not stock ipods so users were being retuned 0 results. previously 0 results – missed opportunities – mapped ipod to mp3 player :: Serving relevant results> increase in profits
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