Thursday 8 April 2010

How do I craft a killer elevation pitch?

[LDEC]
#1: The Lead-in. This is the set-up statement to spark interest.
#2: The Differentiator. The Unique Value Proposition.
#3: The Engagement question. Open-ended conversation starter that allows one assess the prospect’s interest level.
#4: The Call to action. This is the request for a meeting to discuss the matter.

Lead-In:
Retail firms use our software and services to help __________.
Our customers achieve a $1000 savings per employee within one month by ___________.
We help companies lower IT costs by _________.
Companies like [former customer] benefit by _________


Differentiator:
We have a unique methodology ___________.
Through our unique ability to ____________.

Engagement Question:
Of what I just said, what might be of interest to you?
Can you see this being of benefit to your firm?
How does your company currently address this?


Call to Action:
What would your thoughts be on having an initial conversation with us about (something of value to the customer here)?
I would love to have an initial phone conversation with you about (something of value to the customer here). What is the best way to get on your calendar?
If we really could do (something of value to the customer here), what would your thoughts be on having an initial conversation with us to hear more?

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