Friday 30 April 2010

PWG - DIFFERENT

CHALK AND CHEESE, _ .
SPLIT INTO 2 CAMPS, _ .
2 SCHOOLS OF THOUGHT, _ .
THERE WAS AN INCREASING DISCONNECT, _ .
THERE IS A CLEAR DEMARCATION BETWEEN A & B, _ .
ITS A DEPARTURE FROM WHAT WE ARE USED TO, _ .
It can come in VARIOUS SHAPES & SIZES, _ .
DIFFERENT MANIFESTATIONS of the same thing, _ .
IT COMES IN MANY DIFFERENT FLAVORS , _ .

2. SKEWED.
I feel You may have a SKEWED view of what is actually going on, _ .

3. ALTERNATIVES.
There are several ALTERNATIVES, _ .

4. POINTS OF DIFFERENTIATION.
There are great commonalities but also some key POINTS OF DIFFERENTIATION, _ .

5. UNIQUE.
There are UNIQUE points of view on this, _ .

6. DISPARATE.
There are a number of DISPARATE data stores, _ .

7. DISSIMILAR.
They are quite DISSIMILAR when you drill down on the features, _ .

8. VARIATIONS.
There may exists many VARIATIONS or VARIANTS of the same entity, _ .
There are a VARIETY of WAYS, _ .
There are a VARIOUS ALTERNATIVES from which to choose, _ .

9. FLAVOURS.
Correct. It does come in many different FLAVOURS, _ .

10. DIFFERENT FORMS.
It is a case of DIFFERENT FORM SAME FUNCTION versus DIFFERENT FUNCTION SAME FORM, _ .
It can take many different FORMS, _ .


11. DIFFERENTIATORS.
The primary DIFFERENTIATORS are PRICE..AVAILABILITY..CONVENIENCE, _ .
What DIFFERENTIATES your product? , _ .
One key DIFFERENTIATOR may be time to market, _ .
All sprinters are the same speed over 5 metres, the test doesn't show true DIFFERENTIATION , _ .

12. DISTINGUISH.
It is DISTINGUISHED in that, _ .
How would you DISTINGUISH your product from the competition? , _ .

13. HETEROGENOUS.
There are many HETEROGENOUS formats on different websites, _ .

14. MISALIGNED.
We seem to be MISALIGNED in our thinking around, _ .

15. OUT OF SYNC.
Their notion of a good project is a little OUT OF SYNC with ours, _ .

16. MUTUALLY EXCLUSIVE.
They are MUTUALLY EXCLUSIVE. They are unable to be both true at the same time, _ .
Throwing heads and tails at once, _ .

17. DICHOTOMY.
There was a sharp DICHOTOMY of responses from the participants. Half agreed and half did not______....

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