Boosting Blocking Studio

How do you promote content to all employees?

How do you focus employees attention on the most relevant information?

Rather than, Unlike:

Rather than relying on set in stone, rigid incorrigible relevancy. We can now augment the relevancy to promote particular content based on seasonal peaks, newly launched projects and initiatives and user feedback.

Business Objectives, Business Challenges:

Promote awareness of important information.

Expedite promotion of content.

Direct users to the highest yield information.

Tune the search experience.

I CAN GIVE YOU AN EXAMPLE:

At Dell.com, a FAST customer. They utilised our Search Business Centre to analyse logs and report on the search activities. They found that generic searches for 'laptop' where quite prominent. This is a very generic term so it is difficult for a user to determine the relevancy of one over the other, but interestingly those laptops at the top of the stack yielded more sales. Armed with this information Dell were able to boost those products with the greatest margins to the top of the stack. This has lead to higher conversions on high margin items and increased profits.

Dell have also developed a rules engine that utilises FAST to block or promote items based on availability. If surplus, promote for increased conversions. If out of stock, temporarily block from results.