Tuesday 16 December 2008

How do I communicate a compelling story to my customers?

Begin strong, setting the pace for the story

"The news from France is very bad.." Winston Churchill

A story should be told in short breaths.

Like swimming across a pool. Create a rhythm to the story. Listeners like to have a regular rhythm they can follow.

  • clarify the thinking behind plans
  • create an image in minds
  • capture the imagination and the excitement of the recipients.

A good story speaks in vivid images and defines: characters relationships, a sequence of events, cause and effect, conflict, priority of interests unifying message

If you do not see images in your mind when TELLING a story it is not concrete enough. Be sure to get the visual details.

Use descriptive language (onomatopoeia):

  1. bang, banged, banging
  2. bash, bashed, bashing
  3. bawl, bawled, bawling
  4. beep, beeped, beeping
  5. belch, belched, belching
  6. blab, blabbed, blabbing
  7. blare, blared, blaring
  8. blurt, blurted, blurting
  9. bonk, bonked, bonking
  10. bong
  11. boo-hoo
  12. boom
  13. bow-wow
  14. bubble
  15. bump, bumped, bumping
  16. buzz, buzzed, buzzing
  17. chatter
  18. chirp
  19. choo-choo
  20. clang, clanged, clanging
  21. clank, clanked, clanking
  22. clap, clapped, clapping,
  23. clatter, clattered, clattering
  24. click
  25. crackle
  26. cuckoo
  27. drip
  28. fizz
  29. flick, flicker
  30. flip
  31. flutter
  32. giggle
  33. gurgle, gurgled, gurgling
  34. haha
  35. hack
  36. hiss
  37. hohoho
  38. kerplunk
  39. mumble
  40. ooze
  41. ping, plop
  42. pop, popped, popping
  43. rattle
  44. roar, roared, roaring
  45. rustle, rustled, rustling
  46. screech, screeched, screeching
  47. shuffle
  48. sizzle, sizzled, sizzling
  49. slash
  50. slurp
  51. smack
  52. splash
  53. squelch
  54. swoosh
  55. thud
  56. thump, thumped, thumpin
  57. tic-toc
  58. tinkle
  59. twang
  60. whallop
  61. whip
  62. whisper, whispered, whispering
  63. whizz
  64. whoosh
  65. bong
  66. boom
  67. bump
  68. chatter
  69. chirp
  70. crackle
  71. drip
  72. fizz
  73. flip
  74. flutter
  75. giggle
  76. hiss
  77. mumble
  78. ooze
  79. ping
  80. plop
  81. rattle
  82. shuffle
  83. slash
  84. slurp
  85. splash
  86. squelch
  87. thud
  88. tinkle
  89. twang
  90. whallop
  91. whizz

Leave the listner with vivid images and catchy statements that they can use to tell there friends.

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